Modeling of pricing for agricultural products in the system of food subcomplexes

Issue № 4, 2022, article № 13, pages 111-120

Section: Agricultural policy and state regulation of the agro-industrial complex

Language: Russian

Original language title: МОДЕЛИРОВАНИЕ ЦЕНООБРАЗОВАНИЯ НА СЕЛЬСКОХОЗЯЙСТВЕННУЮ ПРОДУКЦИЮ В СИСТЕМЕ ПРОДУКТОВЫХ ПОДКОМПЛЕКСОВ

Keywords: AGRICULTURAL PRODUCTS, FOOD, AGRO-INDUSTRIAL COMPLEX, GROCERY SUBCOMPLEX, PRICE, MODELING, METHODS, EFFICIENCY, SEASONALITY, QUALITY, CONSUMER ABILITY, STATE REGULATION

Abstract: Prices are the most important tool in the system of regulation of the reproductive process of economic activity. Consumer activity in the product market and the filling of internal sources of financing of economic activity of producers depend on their size. The purpose of the study was to assess the existing approaches to pricing in the agro-industrial complex, to identify the causes of price disparity, priorities and directions for improving the initial factors of price formation modeling. The article reflects the interrelationships of price relations in the product subcomplex of the agroindustrial complex, methods, methods and tools for the formation of pricing models at different stages of the creation of the final product. Digitalization of economic processes today allows us to use a large amount of various modeling tools: programming elements, algorithms for calculating situational events, neural networks, artificial intelligence and many others, which allow us to identify mutually influencing factors, assess the closeness of their interaction and simulate the result of a change in the size of both a single indicator characterizing the corresponding factor and several. However, the viability of the final model largely depends on the completeness and adequacy of the initial information. As the analysis showed, among the many different factors, such as the seasonality of agricultural production, product quality, consumer ability of the population, government regulation deserves special attention. The importance of state control over changes in the level of food prices is especially aggravated in the context of sanctions, counter-sanctions, changes in export policy regarding the products of the Russian agro-industrial complex. Effective interaction between business and the state in the direction of increasing the consumer capacity of the country's population will contribute to GDP growth and the solution of many other national tasks.

Authors: Sushentsova Svetlana Sergeevn, Afanasev Valerii Ivanovich