Strategy of creating an agricultural consumer cooperative

Issue № 3, 2022, article № 10, pages 79-91

Section: Integration and cooperation in agribusiness

Language: Russian

Original language title: СТРАТЕГИЯ СОЗДАНИЯ СЕЛЬСКОХОЗЯЙСТВЕННОГО ПОТРЕБИТЕЛЬСКОГО КООПЕРАТИВА

Keywords: AGRICULTURAL CONSUMER COOPERATION, STRATEGY, FEATURES OF THE COOPERATIVE STRATEGY, ROADMAP, DECOMPOSITION

Abstract: The solution of the problems of poverty and the preservation of rural areas is possible provided that the profitability of households of the population increases. Agricultural consumer cooperation can play a key role in increasing their economic stability and competitiveness. However, when creating a cooperative, its participants do not understand why a cooperative is being created, how the process of its organization should take place and what is the essence of its long-term development strategy. The purpose of the article: based on the analysis of the theoretical provisions of strategic planning, to develop the main provisions of the strategic plan for the development of an agricultural consumer cooperative. In the process of preparing the article, the following methods were used: abstract-logical, analysis, synthesis, monographic, expert assessments, SWOT analysis. The roadmap for the creation of a cooperative includes the main organizational procedures for its creation. When developing the strategy of an agricultural consumer cooperative, the peculiarities of the cooperative form of production organization are taken into account. The strategy should be developed in stages and include separate strategies for finance, marketing, production, etc.

Authors: Palatkin Ivan Viktorovich, Repkin Aleksei IUrevich