Digital economy and territorial marketing

Issue № 3, 2021, article № 14, pages 110-115

Language: Russian

Original language title: ЦИФРОВАЯ ЭКОНОМИКА И ТЕРРИТОРИАЛЬНЫЙ МАРКЕТИНГ

Keywords: TERRITORIAL MARKETING, VIRTUAL TERRITORIAL POTENTIAL, DIGITAL ECONOMY, DIGITAL TERRITORIAL MARKETING, IMAGE

Abstract: At the stage of formation of the digital economy, it is necessary to systematize the apparatus of concepts in the field of the virtual potential of the territory, as well as digital territorial marketing. Based on the theory of the digital economy, fundamental changes and features that are taking place in the marketing sphere of the territory in the context of digitalization begin to appear. Possibilities of using digital channels of interaction in territorial marketing, consideration of their usefulness. Structuring of the virtual territorial potential, as well as its methodological and analytical components. Direct dependence of the image of the territory on the digital territorial potential.

Authors: Kondrashova Olga Nikolaevna, Bober Viktoriia Sergeevna