RUSSIAN DAIRY PRODUCT MARKET: BASIC PRODUCT CATEGORIES AND FEATURES OF CONSUMPTION
Issue № 12, 2019, article № 19, pages 152-159
Section: Economics of agribusiness sectors
Language: Russian
Original language title: РОССИЙСКИЙ РЫНОК МОЛОЧНОЙ ПРОДУКЦИИ: ОСНОВНЫЕ КАТЕГОРИИ ПРОДУКТОВ И ОСОБЕННОСТИ ПОТРЕБЛЕНИЯ
Keywords: PRODUCTION OF DAIRY PRODUCTS, CONSUMPTION OF DAIRY PRODUCTS, CATEGORIES OF DAIRY PRODUCTS, SEGMENTS OF THE DAIRY MARKET, COST OF PRODUCTION, REGULATION OF THE DAIRY MARKET, MEASURES OF STATE SUPPORT
Abstract: The Russian market of dairy products is in the focus of attention of both domestic and foreign researchers. In 2014, European dairy producers were forced to leave the Russian market with heavy losses, but they did not lose interest in it. At the moment, the trends of its development are monitored by foreign analysts due to the fact that Russia has the potential to become a major exporter of dairy products. Their work notes that the goal of the Russian government and dairy producers is to become completely independent of imports. In general, in 2019, the global dairy market has positive trends due to rising prices for dry dairy products and butter. Among the main trends in the development of the market around the world should be noted the growing popularity of healthy protein and flavored dairy products, as well as products with low sugar content. There is a growing demand for milk from other dairy animals (sheep, camel, buffalo). But the trends in the development of the Russian dairy market have quite significant differences from the global ones. In Russia, as well as in developed countries, increasing interest in healthy dairy products, but the demand is negatively affected by the low level of income. The main dairy product for Russians is drinking milk, the share of which for several years is 50‰ in physical terms and about 30‰ in value terms. In 2012-2017, the share of sales costs increased in the cost of production of drinking milk, while there was a decrease in the share of production costs and raw materials. The Russian market of dairy products can grow significantly if the income of Russians will increase.
Authors: Frolova Elena IUrevna, Rau Vladimir Vasilevich