Social and economic activity of consumer cooperation in the development of marketing in the food market

Issue № 8, 2019, article № 1, pages 2-7

Section:

Language: Russian

Original language title: РОЛЬ ПОТРЕБИТЕЛЬСКОЙ КООПЕРАЦИИ В РАЗВИТИИ МАРКЕТИНГА НА ПРОДОВОЛЬСТВЕННОМ РЫНКЕ РОССИИ

Keywords: VERTICAL COOPERATION, SALES CHANNELS, COMPETITION, PEASANT (FARMER) FARMS, MARKETING, CONSUMER COOPERATION, CONSUMER SOCIETIES, CONSUMER COOPERATIVES, FOOD MARKET, SALES, AGRICULTURAL PRODUCTS, GOODS, HOUSEHOLDS

Abstract: Due to changes in the economy, the main tasks facing consumer cooperation are also being corrected. The article defines the role and place of consumer cooperation in the development of marketing in the food market of Russia. The review of various directions of activity of cooperative organizations in the system of food supply is carried out. The analysis of the resources of consumer cooperation organizations shows that their marketing activities use traditional marketing tools, which are gradually becoming obsolete. Therefore, it is necessary to develop and implement the concept of a marketing approach to development, taking into account the existing potential, changes taking place in the economy, and promoting the promotion of goods of own production, as well as agricultural products of partners on the food market.

Authors: Rozanova Tatiana Pavlovna, Tkach Aleksandr Vasilevich, KHashir Bella Olegovna, Kruchinina Valentina Mitrofanovna