STRUCTURAL TRANSFORMATION OF THE RUSSIAN ALCOHOL MARKET: REGULARITIES, FACTORS, AND ASSESSMENT OF THE SUSTAINABILITY OF PRODUCT SEGMENTS

Issue № 7, 2026, article № 24, pages 276-290

Section:

Language: Russian

Original language title: СТРУКТУРНАЯ ТРАНСФОРМАЦИЯ РОССИЙСКОГО РЫНКА АЛКОГОЛЬНОЙ ПРОДУКЦИИ: ЗАКОНОМЕРНОСТИ, ФАКТОРЫ И ОЦЕНКА УСТОЙЧИВОСТИ ТОВАРНЫХ СЕГМЕНТОВ

Keywords: ALCOHOL MARKET, PRODUCTION, SALES, SELF-SUFFICIENCY RATIO, SALES RATIO, STRUCTURAL TRANSFORMATION, MARKET TYPOLOGY, IMPORT SUBSTITUTION, AND FOOD SECURITY

Abstract: In the context of transforming consumer demand, strengthening state regulation, and implementing import substitution policies, studying the structural changes in the Russian Federation's alcohol market is particularly relevant for assessing its sustainability and justifying the directions of state industry policy. This article provides a comprehensive assessment of the Russian alcohol market from 2018 to 2025 based on an analysis of production, shipment, and sales indicators for the main categories of alcoholic beverages. It proposes a methodological approach for assessing the market's state using self-sufficiency and sales coefficients, which allow determining the extent to which domestic production meets domestic demand and the efficiency of product distribution. The typology of product segments based on the level of self-sufficiency and sales efficiency has been performed, and a map of the state of the alcohol market has been developed, reflecting the position of individual categories in terms of market stability. It has been revealed that the most stable segments are those of beer, beer drinks, vodka, cider, pauage, and mead, while the markets for cognac, wine products, and certain types of grape-based beverages remain scarce and dependent on external sources of supply. It has been established that the structural transformation of the market is caused by institutional, production, consumer, and economic factors and is accompanied by the development of high-value-added segments, the premiumization of consumption, and increased product differentiation.

Authors: Kaftulina Julia Anatolyevna, Palatkin Ivan Viktorovich, Zakshevskii Vasilii Georgievich, Askerov Pulat Fazailovich, Polushkina Tatyana Mikhailovna