DEVELOPMENT OF THE INFRASTRUCTURE OF THE MILK AND DAIRY PRODUCTS MARKET

Issue № 6, 2026, article № 22, pages 246-257

Section:

Language: Russian

Original language title: РАЗВИТИЕ ИНФРАСТРУКТУРЫ РЫНКА МОЛОКА И МОЛОЧНОЙ ПРОДУКЦИИ

Keywords: GOVERNMENT SUPPORT, IMPORT SUBSTITUTION, SALES VOLUME INDEX, MARKET CONDITIONS, MARKETING, DAIRY CATTLE BREEDING, DAIRY PRODUCTS, MILK PROCESSING, FOOD SECURITY, PRODUCTION FACILITIES, RETAIL TRADE, SELF-SUFFICIENCY LEVEL

Abstract: This study analyzes the current state and prospects for the development of the Russian milk and dairy products market infrastructure under the negative influence of external factors such as the COVID-19 pandemic, sanctions pressure and the transformation of marketing relations, including issues related to the functioning of the logistics market. The article analyzes the dynamics of retail turnover of various segments of the dairy market, as well as the impact of consumer demand on it. We have identified structural imbalances in the production and consumption of milk and dairy products between regions, which are caused by differences in the level of purchasing power of the population, consumer preferences and the state of the market infrastructure. It was determined that the organizations of the milk processing industry have significant reserves for increasing the production of a wide range of dairy products, since the technological capacities are loaded by no more than 57 percent. The analysis of the dynamics of the commissioning of new innovative production and technological facilities, which allowed us to justify the forecast, which showed a significant increase in the production of milk and dairy products.

Authors: Braginets IUrii Nikolaevich, Stavtsev Aleksandr Nikolaevich, Alekseeva Svetlana Alexandrovna