ORGANIZATIONAL TRANSFORMATION OF AGRARIAN ENTERPRISES IN THE CONTEXT OF REGIONAL DEVELOPMENT: FACTORS OF RESISTANCE AND MANAGEMENT STRATEGIES

Issue № 2, 2026, article № 25, pages 243-252

Section:

Language: Russian

Original language title: ОРГАНИЗАЦИОННАЯ ТРАНСФОРМАЦИЯ АГРАРНЫХ ОРГАНИЗАЦИЙ В УСЛОВИЯХ РЕГИОНАЛЬНОГО РАЗВИТИЯ: ФАКТОРЫ СОПРОТИВЛЕНИЯ И СТРАТЕГИИ УПРАВЛЕНИЯ

Keywords: AGRARIAN ENTERPRISES, AGRICULTURAL INNOVATION, AGRICULTURAL SECTOR TRANSFORMATION, AGRICULTURAL MODERNIZATION, CHANGE MANAGEMENT STRATEGIES, ORGANIZATIONAL ADAPTATION, ORGANIZATIONAL CHANGE, ORGANIZATIONAL STRUCTURE, PERSONNEL MANAGEMENT, REGIONAL DEVELOPMENT, RESISTANCE TO CHANGE, SUSTAINABLE RURAL DEVELOPMENT

Abstract: In the context of intensifying technological modernization and structural changes within regional economies, agrarian enterprises face the necessity of accelerated organizational transformation. However, the success of such transformations largely depends on employees’ readiness for change and the degree of resistance arising at individual, group, and organizational levels. The aim of this study is to identify the most effective strategies for managing organizational change in agrarian enterprises, taking into account resistance factors and the regional specifics of rural development. The methodological framework of the research includes the systematization of change resistance factors based on a comprehensive literature review, as well as a structured survey conducted among future managers of the agrarian sector. To assess the applicability of five key change management strategies, methods of descriptive statistics, analysis of variance, and correlation analysis were employed. Based on 60 taxonomies of the “resistance factor–strategy” type, the study identifies strategies that most effectively address fears, uncertainty, lack of trust, and structural barriers within agrarian organizations. The findings demonstrate a significant differentiation in the effectiveness of various strategies, as well as the presence of both synergistic and conflicting combinations of management approaches. Negotiation and agreement strategies were found to be the most effective in situations involving perceived threats to job security, whereas education and communication, employee participation, and supportive measures demonstrated varying relevance depending on psychological and organizational sources of resistance. Correlation analysis confirmed the necessity of flexible and context-sensitive application of strategies, considering the specific characteristics of agrarian enterprises, including seasonality, resource constraints, and the conservatism of organizational culture. The practical significance of the study lies in the development of a set of recommendations for managers of agrarian enterprises aimed at enhancing the success of organizational change, reducing employee resistance, and strengthening the adaptive capacity of farms in the face of regional development challenges. The obtained results may be used in designing modernization strategies for agrarian enterprises and improving management systems within the agricultural sector.

Authors: Ganshina Elena Yurievna, Smirnova Irina Leonidovna