THE ROLE OF TRANSACTION COSTS IN THE PRICING PROCESS IN AGRICULTURE

Issue № 10, vol. 1, 2025, article № 8, pages 73-84

Section: Investment and innovation in agriculture

Language: Russian

Original language title: РОЛЬ ТРАНСАКЦИОННЫХ ИЗДЕРЖЕК В ПРОЦЕССЕ ЦЕНООБРАЗОВАНИЯ В СЕЛЬСКОМ ХОЗЯЙСТВЕ

Keywords: AIC, COSTS, COMMERCIAL AND MANAGEMENT EXPENSES, PROFIT, AGRICULTURE, TRANSACTION COSTS, PRICES, PRICE RELATIONS

Abstract: The article is devoted to the formation of transaction costs in the agri-food sector and their impact on pricing processes. Transaction costs are associated with ensuring coordination between economic entities and resolving distributive conflicts. The need to study transaction costs in the agri-food market is caused by their rather high share in the total cost structure. This is due to the specifics of the agri-food market, which includes the large number of small market participants, seasonality of production, dependence on weather conditions and a high degree of uncertainty. Ignoring transaction costs leads to an incomplete and distorted assessment of the real cost of products, inefficient allocation of resources and missed opportunities to increase competitiveness, which reduces the efficiency of the agricultural sector and necessitates the development of measures to optimize processes. The article presents the main definitions of transaction costs. The authors have identified the factors influencing the formation of transaction costs in the agri-food market. It is emphasized that the existing methods of classifying transaction costs do not allow for the reliable assessment of them. In this regard, the authors have developed the methodological approach to their measurement and evaluation in the grain subcomplex. Using the proposed algorithm for estimating transaction costs, the authors carried out their empirical assessment. The article also suggests the typology of the observed transaction costs in the agri-food market. The authors analyze the factors determining the level of transaction costs, such as the institutional environment, information barriers, insufficient transparency of transactions, economic and geographical location and digital technologies. The authors propose the main directions for reducing transaction costs, including infrastructure development, insurance, integration, and the introduction of modern information technologies. The article notes the importance of taking into account transaction costs for the development of programs for the development of agri-food markets.

Authors: Maslova Vlada Viacheslavovna, Zaruk Natalia Fedorovna, Silaeva Lidiia Pavlovna, Avdeev Mikhail Viktorovich