CONSUMER POTENTIAL IN THE CONTEXT OF THE STUDY OF THE INVESTMENT ATTRACTIVENESS OF AGRICULTURE IN THE REGIONS OF RUSSIA

Issue № 11, 2023, article № 12, pages 106-114

Language: Russian

Original language title: ПОТРЕБИТЕЛЬСКИЙ ПОТЕНЦИАЛ В КОНТЕКСТЕ ИССЛЕДОВАНИЯ ИНВЕСТИЦИОННОЙ ПРИВЛЕКАТЕЛЬНОСТИ СЕЛЬСКОГО ХОЗЯЙСТВА РЕГИОНОВ РОССИИ

Keywords: HOUSEHOLD INCOME, INVESTMENT ATTRACTIVENESS, CONSUMER POTENTIAL, CONSUMER MARKET, AGRICULTURE, FOOD PRICES

Abstract: The article analyzes the consumer potential of the regions of the Russian Federation in the context of the study of the investment attractiveness of agriculture. The author notes that in recent years there have been some negative trends in the dynamics of consumer potential in Russia: the index of physical volume of retail trade turnover in 2022 decreased by 6,5% compared to the previous year, and food products – by 1,7%; the decrease in real disposable income of the population in 2022 amounted to 1%, and the cumulative total for the period 2014-2022 – by 6,4%; the growth of consumer prices for food products in 2022 amounted to 15,8%. In order to analyze the consumer potential of the regions of the Russian Federation, the author selected indicators characterizing its economic and social component: the average per capita monetary income of the population, the index of real monetary income of the population, the population per 1000 hectares of farmland, the dynamics of consumer prices for food and their ratio to the prices of agricultural producers. The article groups the subjects of the country depending on the values of the selected indicators, and also calculates an integral indicator that takes into account the influence of each of the factors on the consumer potential of the regions. To further ensure the growth of consumer activity, it will be necessary to take additional stimulating measures at the federal and regional levels, including food assistance programs for the poor, the growth of real monetary incomes of the population, an increase in the level of wages in agriculture while maintaining inflation targets, as well as to improve the price monitoring system in the food market.

Authors: Avdeev Mikhail Viktorovich