MODERN METHODS AND TOOLS FOR THE PROMOTION AND SALE OF PRODUCTS OF SMALL FARM OF THE LENINGRAD REGION

Issue № 6, 2023, article № 12, pages 105-115

Language: Russian

Original language title: СОВРЕМЕННЫЕ СПОСОБЫ И ИНСТРУМЕНТЫ ПРОДВИЖЕНИЯ И СБЫТА ПРОДУКЦИИ МАЛЫХ ФОРМ ХОЗЯЙСТВОВАНИЯ ЛЕНИНГРАДСКОЙ ОБЛАСТИ

Keywords: AGRICULTURE, SMALL FORMS OF MANAGEMENT, SALE OF FARM PRODUCTS, PROMOTION OF FARM PRODUCTS, MARKETING OF FARM PRODUCTS, MODERN PROMOTION TOOLS

Abstract: The article considers small forms of management that play an important role in agriculture in Russia. The Government promotes the development of small forms of management, through various kinds of state support measures. The article touches on the theoretical aspects of the organizational and legal forms of peasant farms. Based on the analysis of farmers' appeals in specialized network resources of farmers' associations and on the agro-industrial portal, the problems of MFH related to the promotion and sale of manufactured products have been identified. Modern methods and tools for promoting and marketing products of small farms are considered. Recommendations have been developed for the promotion and profitable sale of products of small farms of the LO.

Authors: Egorova Maria Valeryevna