DEVELOPMENT OF THE FUNCTIONAL FOOD MARKET ABROAD AND IN RUSSIA

Issue № 4, 2023, article № 20, pages 190-199

Section: International relations and world agricultural experience

Language: Russian

Original language title: РАЗВИТИЕ РЫНКА ФУНКЦИОНАЛЬНЫХ ПРОДУКТОВ ПИТАНИЯ ЗА РУБЕЖОМ И В РОССИИ

Keywords: AGRI-FOOD MARKET, FUNCTIONAL FOOD PRODUCTS, GROWTH FACTORS, GLOBAL MARKET, USA, JAPAN, RUSSIA, INCENTIVE MEASURES, METHODS OF QUALITY AND EFFICIENCY ASSESSMENT

Abstract: Currently, in many countries, especially economically developed ones, the formation of a healthy lifestyle, including through a balanced diet, is an integral part of public policy. First of all, this is due to concerns about the growth of non-communicable diseases such as obesity, diabetes, and problems with the cardiovascular system among the population. In order to solve this issue, in particular, food products (functional food products - FPP) with specified properties are being developed and produced by adding various biologically active compounds. The production of FPP is steadily growing on a global scale. In 2022, the volume of the global FPP market amounted to more than 300 billion US dollars in monetary terms. Among the countries with a fairly large market for these products are the USA and Japan, which are leaders in this field, as well as the Republic of Korea, Germany, France, and the United Kingdom. In economically developed countries, much attention is paid to the promotion of a healthy lifestyle and nutri-tion, the state, as a rule, supports the development, production and promotion of FPP to the market. In Russia, not enough attention has been paid to the issues of healthy nutrition, although in recent years work in this direction has been increasingly active. The country adopted the "Strategy for improving the quality of food products in the Russian Federation until 2030", in accordance with which the Ministry of Health of the Russian Federation approved the "Strategy for the formation of a healthy lifestyle of the population, prevention and control of noncommunicable diseases for the period up to 2025. The popularity and demand for FPP among the population is gradually growing, which stimulates the development of this segment of the food market.

Authors: SHelamova Nadezhda Afanasevna