THE INFLUENCE OF LABOR FACTORS ON THE CHANGE IN THE VALUE OF THE EMPLOYER'S BRAND IN THE EVP CONCEPT

Issue № 1, 2023, article № 20, pages 162-168

Language: Russian

Original language title: ВЛИЯНИЕ ТРУДОВЫХ ФАКТОРОВ НА ИЗМЕНЕНИЕ СТОИМОСТИ БРЕНДА РАБОТОДАТЕЛЯ В КОНЦЕПЦИИ EVP

Abstract: The article assesses the value of the employer's brand as a consequence of the interaction of various working conditions – elements of material and non-material motivation. The key approaches to the analysis of this phenomenon are analyzed and the conceptual foundations of the formation of the value of the employer's brand and value proposition are determined, methods and approaches of the labor economics concept to the evaluation of the HR brand are given. The relationship between the employer's brand and labor factors is shown. The interrelation of the company's brand, as a general one, and the value of the employer's brand, as a private one, is reflected in the framework of approaches to labor economics. The hypothesis of a direct connection between the working conditions formed by the employer and the growth of the value of the company's brand (as a whole) is formulated.

Authors: Shubina Elena Yurievna