PROSPECTS FOR THE DEVELOPMENT OF CLUSTERS FOR THE PRODUCTION OF ORGANIC PRODUCTS IN RUSSIA
DOI 10.33938/225-130
Issue № 5, 2022, article № 11, pages 130-140
Section: Integration and cooperation in agribusiness
Language: Russian
Original language title: ПЕРСПЕКТИВЫ РАЗВИТИЯ КЛАСТЕРОВ ПО ПРОИЗВОДСТВУ ОРГАНИЧЕСКОЙ ПРОДУКЦИИ В РОССИИ
Keywords: ORGANIC AGRICULTURE, DEVELOPMENT, CLUSTER, INTERACTION MANAGEMENT, ORGANIC CLUSTER MODEL, PROMOTION OF ECO-PRODUCTS
Abstract: The study assesses the growing demand for organic products on the world market, which are insufficiently provided with its supply. It is substantiated that the resource potential of Russia makes it possible to increase the volume of production and export of organic agricultural products, taking into account the use of accumulated domestic and foreign experience in organic farming. The problems existing in the production of eco-products in Russia are identified and it is concluded that they can be solved by strengthening the integration between participants in the organic products market, the most optimal form of which is cluster interaction, which ensures, while maintaining the independence of the participants, effective management of both internal business processes and positioning cluster in the external environment. The author's structural-logical model of an agricultural organic cluster is proposed, represented by a number of functional blocks aimed at the production and active promotion of organic products.
Authors: Alpatov Anton Viacheslavovich, Proniaeva Liudmila Ivanovna, Fedotenkova Olga Anatolevna, Pavlova Anna Viacheslavovna, Nabieva Mariam Nabievna, Skvortsov Vsevolod Valerevich