Tendencies of formation and development of the market of milk and dairy products in russia

Issue № 6, 2019, article № 7, pages 74-80

Section: Economics of agribusiness sectors

Language: Russian

Original language title: ТЕНДЕНЦИИ ФОРМИРОВАНИЯ И РАЗВИТИЯ РЫНКА МОЛОКА И МОЛОЧНОЙ ПРОДУКЦИИ В РОССИИ

Keywords: THE MARKET OF MILK AND DAIRY PRODUCTS, DAIRY CATTLE, MILK PRODUCERS, PRICE, COST, SALES CHANNELS, MARKETABILITY OF MILK, DAIRY ENTERPRISES, MILK PROCUREMENT, DAIRY PRODUCTS

Abstract: The potential of dairy cattle breeding and the milk processing industry of the Republic of Tatarstan, the formed network of channels of sale of milk and dairy products creating objective preconditions and conditions for development of the market of milk and dairy products is revealed. The progressive growth of gross production and sales of milk and dairy products, productivity of cows, marketability of raw milk, labor productivity, product quality and profitability of the dairy industry. The reasons and constraining factors of development of the market of milk and dairy products in the Republic of Tatarstan are opened: scarce legal base on regulation of the market of milk and dairy products, on implementation of standardization, certification and marking of milk. The factors contributing to the development of the market of milk and dairy products: the volume and quality of feed resources, the traditions of the population in the conduct of dairy farming, limited use of mineral fertilizers, increased demand for quality milk and dairy products, the lack of competition in the market of suppliers of environmentally safe milk, consumers attention to environmental dairy products. The role of purchasing and marketing cooperatives in increasing the marketability of milk produced in households is established.

Authors: Rozanova Tatiana Pavlovna, Tkach Aleksandr Vasilevich, Nechitailov Aleksandr Sergeevich