Trends in the development of agribusiness in the face of new challenges

Issue № 4, 2021, article № 13, pages 146-153

Language: Russian

Original language title: ТЕНДЕНЦИИ РАЗВИТИЯ АГРОБИЗНЕСА В УСЛОВИЯХ НОВЫХ ВЫЗОВОВ

Keywords: COVID-19, AGRICULTURE, AGRICULTURAL MARKET, AGRIBUSINESS, AGRO-INDUSTRIAL COMPLEX, AGRICULTURAL PRODUCTS, AGRICULTURAL PRODUCERS, NEW CORONAVIRUS INFECTION, DIGITAL TECHNOLOGIES, DIGITAL DEVELOPMENT

Abstract: Digital technologies and platform solutions of the XXI century have the most powerful potential for sustainable economic growth due to new technical and technological properties and management capabilities. The universal nature of digital transformation makes it relevant for all spheres of life, including agriculture, which has a technological diversity of agricultural production, a variety and complexity of production processes. The demand for digital solutions increases many times in the new conditions of reality, the key characteristic of which continues to be the covid factor. The impact of the COVID-19 pandemic on the agro-industrial complex, as practice shows, is fraught with disruption of production and logistics chains on a national and global scale, which threatens the food security of all countries. The purpose of the article is to analyze the impact of stimulating factors of the transition of agriculture to the path of sustainable development in the model of innovative development. Among the key factors of innovative transformations, digital technologies are considered, the use of which in the management and innovation of business processes can significantly increase the efficiency of agricultural production, as well as a new coronavirus infection, which required the introduction of restrictive measures and, consequently, new technologies for building economic relations and organizing production. Regarding the assessment of the impact of the first factor – digital technologies-it is emphasized that agriculture is gradually beginning to lose its immunity to innovative transformations and the organization of business processes using automation, information and communication technologies, and digital solutions is becoming more common. The second factor – the new coronavirus infection-turned out to be less critical for agriculture compared to other sectors of the economy, moreover, the pandemic to a certain extent accelerated the digitalization of agribusiness and allowed the world to demonstrate the advantage of the Russian agro-industrial complex as more resistant to external influences. It is concluded that digital transformation is able to make a technological breakthrough in agriculture, which is necessary to achieve sustainable development and ensure national food security, regardless of new external environmental disturbances.

Authors: Izmailova Marina Alekseevna, Braginets IUrii Nikolaevich