Influence marketing in agrotourism

Issue № 1, 2021, article № 7, pages 67-71

Section: Economics of agribusiness sectors

Language: Russian

Original language title: МАРКЕТИНГ ВЛИЯНИЯ В АГРОТУРИЗМЕ

Keywords: MARKETING COMMUNICATIONS, AGROTOURISM, DIGITAL MARKETING, DIGITAL TECHNOLOGIES, TARGET MARKET, DIGITAL MEANS OF PROMOTION, PROMOTION METHODS

Abstract: The article discusses the theoretical aspects of the current state of agrotourism, methods and tools for promoting this type of tourism in modern conditions of digitalization. It is concluded that agrotourism can become a catalyst for the development of villages and villages, and an integrated approach to the use of digital tools based on marketing principles will increase the target market of consumers of tourist services.

Authors: Rozanova Tatiana Pavlovna