Methods and tools for the advancement of agricultural products using digital technologies

Issue № 3, 2020, article № 2, pages 9-17

Section: Questions of methodology of economic research

Language: Russian

Original language title: МЕТОДЫ И ИНСТРУМЕНТЫ ПРОДВИЖЕНИЯ АГРОПРОДУКЦИИ С ИСПОЛЬЗОВАНИЕМ ЦИФРОВЫХ ТЕХНОЛОГИЙ

Keywords: MARKETING COMMUNICATIONS, AGRICULTURAL PRODUCTS, DIGITAL MARKETING, DIGITAL TECHNOLOGIES, SEGMENTATION, DIGITAL MEANS OF PROMOTION, PROMOTION METHOD, INTERNET RESOURCES

Abstract: The article discusses the theoretical aspects of the state of modern digital technologies, methods and tools for promoting agricultural products, especially the use of digital technologies for promotion. It is concluded that an integrated approach to studying the impact of digital technologies on the development of the agro-complex can lead to an increase in the profitability of this sector and create new convenient forms of interaction for producers, sellers and buyers. Analysis of various approaches to the application of digital technologies allows us to conclude that a new stage in the development of the agricultural sector has appeared.

Authors: Rozanova Tatiana Pavlovna