STRATEGY OF DEVELOPMENT OF THE NATIONAL MARKETING SYSTEM SALES OF SEEDS AND FOOD POTATOES DOMESTIC SELECTION
Issue № 11, 2019, article № 15, pages 134-142
Section: Economics of agribusiness sectors
Language: Russian
Original language title: СТРАТЕГИЯ РАЗВИТИЯ НАЦИОНАЛЬНОЙ МАРКЕТИНГОВОЙ СИСТЕМЫ РЕАЛИЗАЦИИ СЕМЯН И ПРОДОВОЛЬСТВЕННОГО КАРТОФЕЛЯ ОТЕЧЕСТВЕННОЙ СЕЛЕКЦИИ
Keywords: NATIONAL MARKETING SYSTEM OF POTATO SEEDS, COMPETITIVE ADVANTAGES OF MARKETING TECHNOLOGIES, GOAL, OBJECTIVES, MARKETING, LOGISTICS INFRASTRUCTURE, PROMOTION OF DOMESTIC SEEDS, INTERNATIONAL MARKETS
Abstract: The article is devoted to the role of the national marketing system in potato breeding and seed production; methods of identifying factors that contribute to the introduction of marketing technologies for the sale of potato seeds of domestic breeding centers and stimulate the competitiveness of Russian seed farms in domestic (regional and municipal) and foreign (foreign countries) markets.
Authors: ZHevora Sergei Valentinovich, Polunin Gennadii Andreevich, Romashin Mikhail Sergeevich