DEVELOPMENT OF STRATEGIZING IN AGRIBUSINESS ORGANIZATIONS USING FLEXIBLE MANAGEMENT APPROACHES

Issue № 1, 2026, article № 17, pages 170-179

Section:

Language: Russian

Original language title: РАЗВИТИЕ СТРАТЕГИРОВАНИЯ В ОРГАНИЗАЦИЯХ АПК С ИСПОЛЬЗОВАНИЕМ ПОДХОДОВ ГИБКОГО УПРАВЛЕНИЯ

Keywords: VUCA-ПОДХОД, BANI-ПОДХОД, FLEXIBLE MANAGEMENT, PROACTIVE MANAGEMENT, VUCA APPROACH, BANI APPROACH, AGRICULTURE, AGRO-INDUSTRIAL COMPLEX ORGANIZATIONS

Abstract: The article discusses the mechanisms for turning an operational response to changes in the external business environment for the agro-industrial complex into an asset for agricultural organizations. In the agro-industrial complex, the traditional management model is still predominant, and the rate of transformation in digital, technological, and innovative areas is low. Organizations in the agricultural sector are slow to respond to critical changes in the external environment. The agricultural industry must move from an inert adherence to government policy in the field of agriculture to proactive change management. The study is based on the provisions of the VUCA and BANI concepts of describing the business environment, which take into account the uncertainty and speed of change of external conditions in the modern economy. The research methods include analysis and synthesis, as well as a systematic approach to categorize the mechanisms of flexible management in agricultural organizations in accordance with the basic characteristics of the concepts under consideration. As a result of the research, specific flexible management mechanisms are proposed for agricultural organizations that respond to environmental challenges. The immaturity of transformation processes, the lack of methodically verified change management mechanisms and tools at a more general level and in relation to the specifics of agribusiness organizations become a barrier to turning flexibility into an asset. The reproducibility of proactive management experience requires the formation of practices and tools for dealing with changes at different stages of the organization's development. In conditions of high price volatility, climate risks, sanctions, digitalization and global challenges, flexibility is becoming a key factor in the competitiveness and sustainable development of agricultural organizations. The proposed flexible management mechanisms can be used by agribusiness organizations to implement an adaptive management strategy based on consideration of key characteristics of the business environment.

Authors: Ryndina Svetlana Valentinovna, Imyarekov Sergey Mikhailovich, Sergeev Alexey Yurievich, Zinkin Alexey Nikolaevich