METHODOLOGICAL APPROACHES TO STRATEGIC PLANNING OF DEVELOPMENT OF EXPORT ACTIVITIES OF AGRIBUSINESS ENTERPRISES
Issue № 10, vol. 1, 2025, article № 5, pages 41-48
Language: Russian
Original language title: МЕТОДИЧЕСКИЕ ПОДХОДЫ К СТРАТЕГИЧЕСКОМУ ПЛАНИРОВАНИЮ РАЗВИТИЯ ЭКСПОРТНОЙ ДЕЯТЕЛЬНОСТИ ОРГАНИЗАЦИЙ АГРОБИЗНЕСА
Keywords: AGRO-EXPORT, PROJECT SENSITIVITY ANALYSIS, COSTS, INCREMENTAL APPROACH, PERFORMANCE INDICATORS, AGRIBUSINESS ENTERPRISES, STRATEGIC PLANNING, FINANCIAL RESULTS, EXPORT STRATEGY, EXPORT PROJECT
Abstract: Intensive development of agricultural raw materials and food exports in the Russian Federation is one of the most important aspects of the country's agrarian and foreign economic policy, which contributes to improving the quality of domestic agro-food products, expanding markets for agricultural products, strengthening geopolitical influence and improving Russia's balance of payments. An important tool in solving the problems of expanding exports at all levels of agro-industrial production management, including at the micro level, is the development of export strategies. The purpose of the work is to substantiate the methodological aspects of strategic planning for small and medium-sized agribusiness enterprises starting export activities. In the course of the study, the methods of deduction and induction, monographic, comparative analysis, calculation and constructive, and the method of sensitivity analysis of project efficiency criteria were used. The paper substantiates the possibilities of using an incremental approach to the step-by-step development of strategic planning by novice exporters; characterizes the distinctive features of an export project and export strategy; proposes a procedure for developing an export project for an enterprise belonging to the small and medium agribusiness segment; Individual stages of the specified procedure were tested using the example of planning deliveries of food products to the external market; a tool for analyzing the risks of export projects was proposed.
Authors: Sklyar Maxim Yurievich, Bannikova Natalia Vladimirovna, Vorobyova Natalia Valeryevna