FACTORS OF ATTRACTIVENESS OF RURAL TOURISM FOR YOUNG PEOPLE

Issue № 9, 2025, article № 20, pages 192-201

Section:

Language: Russian

Original language title: ФАКТОРЫ ПРИВЛЕКАТЕЛЬНОСТИ СЕЛЬСКОГО ТУРИЗМА ДЛЯ МОЛОДЕЖИ

Keywords: AGROTOURISM, RURAL TOURISM, YOUTH, SUSTAINABLE DEVELOPMENT, FARMING, RURAL INFRASTRUCTURE, IMPRESSION ECONOMY, ECONOMIC DIVERSIFICATION

Abstract: Current areas of domestic tourism development include offering tourists a variety of its types and forms and organizing non-standard types of recreation and entertainment. Agrotourism is becoming one of such alternatives to traditional (mass) types of tourism. The article is devoted to the problems of increasing the attractiveness of agrotourism for young people, who can act in the considered system as both a consumer and a producer of tourist services. Revealing the research topic in a logical sequence, the author first of all pays attention to the issues of identification of agrotourism, the classification feature of which is immersion in the work of agricultural enterprises, and its differentiation from rural tourism, the defining feature of which is a polygon – rural territories. The components emphasizing the multidimensional nature and complexity of these concepts are highlighted. The paper also presents the results of a survey of representatives of modern youth, mainly from the student community, demonstrating the degree of knowledge and understanding of the essence of agrotourism, preferences for certain types of tourist activity. A list of factors hindering and stimulating the involvement of young people in agrotourism has been identified. From the point of view of young people, priority directions for the development and improvement of the agrotourism system are proposed, related to information support, marketing support, and providing comfortable conditions for tourist activity in agriculture.

Authors: Ralyk Dinara Vladimirovna