THE ROLE AND IMPORTANCE OF INTELLECTUAL PROPERTY MANAGEMENT STRATEGIES IN COMPANIES' ACTIVITIES

Issue № 4, 2025, article № 3, pages 21-26

Section: Investment and innovation in agriculture

Language: Russian

Original language title: РОЛЬ И ЗНАЧЕНИЕ СТРАТЕГИЙ УПРАВЛЕНИЯ ИНТЕЛЛЕКТУАЛЬНОЙ СОБСТВЕННОСТЬЮ В ДЕЯТЕЛЬНОСТИ КОМПАНИЙ

Keywords: DIGITAL TECHNOLOGIES, MANAGEMENT STRATEGY, TECHNOLOGY COMPANIES, IP PRODUCTS, DIGITAL PIRACY, ASSETS, IMPLEMENTATION MECHANISM, STARTUP STUDIO OF GGNTU

Abstract: In the modern world, the process of digital technology development is gaining momentum, which affects the foundations of the entire global economic system, changing the paradigms of its development. The main factor that determines the pace of development of the digital economy is the level of protection of intellectual property rights (RID). Currently, there is no conceptual basis for the problems of protecting REED AI. There is no clear legislation in any country in the world that would allow regulating the use of AI. These problems in the field of digital technology development make the issues of developing intellectual property management strategies relevant in technology companies that are the centers of the new knowledge economy. In the course of the research, it was proved that the creation of an effective IP product protection system is the main condition for the functioning of the digital economy. It has been established that there are new systemic risks in the development of the digital economy of developing countries, which are associated with an increase in the level of digital piracy, cross-border violations, and the emergence of IP protection facilities that were not previously known. It is proved that companies need to develop strategies in the field of intellectual property, the main purpose of which is to identify assets and value them in accordance with the overall goals of the company. A mechanism for implementing strategic approaches in the field of IP for Russian companies is proposed, which consists in implementing the process of selecting the appropriate type of IP strategy by the company, developing and implementing it, which significantly increases the level of effectiveness of management decisions. The feature of the proposed mechanism is to clarify the actual value of the asset and compare it with the stated value at the stage of strategy development. A model of a system for systematizing potential leakage channels of organizational, economic and legal know-how has been proposed for Startup Studio GGNTU LLC, which will reduce the degree of information leakage for technical and technological know-how, based on which the dual nature of conflicts between employees and business owners has been identified, the resolution of which in organizations will be contribute to the creation of an effective corporate culture.

Authors: Idilov Ibrahim Iragievich, Taimaskhanov KHasan Elimsultanovich, Idrazov Islam Isaevich