The organization of marketing activities in skills development for the sustainable development of rural territories

Issue № 6, 2018, article № 14, pages 94-98

Section:

Language: Russian

Original language title: ОРГАНИЗАЦИЯ МАРКЕТИНГОВОЙ ДЕЯТЕЛЬНОСТИ В ПОВЫШЕНИИ КВАЛИФИКАЦИИ КАДРОВ ДЛЯ УСТОЙЧИВОГО РАЗВИТИЯ СЕЛЬСКИХ ТЕРРИТОРИЙ

Keywords: ADDITIONAL PROFESSIONAL EDUCATION, MARKETING OF EDUCATIONAL SERVICES, ORGANIZATION OF MARKETING ACTIVITY

Abstract: In the article the role of marketing as an instrument of management of educational institution in the condi-tions of transformation of the Russian system of additional professional education and increase in the competition inthe education market is noted; the results of the research offorms of the organization of marketing activity in institu-tions of additional professional education of an agrarian profile are presented. On the basis of the conducted ques-tionnaires it is revealed that despite the importance of marketing and its relevance for the system of domestic educa-tion, in most institutions of additional professional education of an agrarian profile, unfortunately, there are rarelyeffective marketing services that systematically study the needs and requests of various social and professional groupsfor certain types of educational services. On the basis of the conducted researches it is established that the main issuesof this sphere include backwardness and low efficiency of communications of additional professional education ser-vices with business structures of innovative agrarian economy; low efficiency of marketing interaction of educationalinstitutions of the additional professional education system with the market of a manpower; fragmentariness of mar-keting activity, lack of strategy and plans of marketing. As a conclusion it is defined that successful functioning andfurther effective development of additional professional education system in the conditions of market economy is im-possible without the use of marketing.

Authors: Tarasov Aleksei Sergeevich, Podgorskaia Svetlana Valerevna