ASSESSMENT OF THE INVESTMENT ATTRACTIVENESS OF A COMPANY BASED ON AN ANALYSIS OF ITS COMPETITIVENESS

Issue № 8, 2024, article № 10, pages 96-108

Section:

Language: Russian

Original language title: ОЦЕНКА ИНВЕСТИЦИОННОЙ ПРИВЛЕКАТЕЛЬНОСТИ КОМПАНИИ НА ОСНОВЕ АНАЛИЗА ЕЕ КОНКУРЕНТОСПОСОБНОСТИ

Keywords: INVESTMENTS, INVESTMENT ATTRACTIVENESS, ASSESSMENT METHODS, COMPETITIVENESS, COMPANY, EFFICIENCY, TAMBOV REGION

Abstract: Attracting investments gives companies additional competitive advantages and is a powerful tool for ensuring business growth and development. Increasing the company's investment attractiveness ensures efficient operation, promotes sustainable business development, allows it to update and increase production volumes, improve and expand the material and technical base of its activities, thereby increasing the company's competitiveness. Also, investments allow you to diversify production by opening new types of activities that are innovative. The authors note that, in addition to internal factors that influence the investment attractiveness of a company, the level of government support for business in this industry, the investment climate and the economic situation of the country and a specific region also influence. In this study, the authors focused on the analysis of the company’s financial indicators, since we consider this to be the basic criterion in assessing investment attractiveness, which is used by many studies. An analysis was carried out of the financial condition of Agrofirm Svoboda CJSC relative to similar commercial organizations in the industry and the Russian Federation as a whole. This made it possible to remove almost all the subjectivity of the company’s investment attractiveness.

Authors: Kulikov Nikolai Ivanovich, Kulikov Alexey Nikolaevich, Kulikova Maria Anatolyevna, Kulikov Ilya Alekseevich