THE STATE OF COMPETITIVENESS OF DOMESTIC AGRICULTURAL ENGINEERING PRODUCTS ON THE RUSSIAN AGRO-INDUSTRIAL MARKET

Issue № 9, 2023, article № 18, pages 171-178

Section: Economics of agribusiness sectors

Language: Russian

Original language title: СОСТОЯНИЕ КОНКУРЕНТОСПОСОБНОСТИ ПРОДУКЦИИ ОТЕЧЕСТВЕННОГО СЕЛЬСКОХОЗЯЙСТВЕННОГО МАШИНОСТРОЕНИЯ НА АГРОПРОМЫШЛЕННОМ РЫНКЕ РОССИИ

Keywords: COMPETITIVENESS, AGRICULTURAL ENGINEERING, MARKET ECONOMY, SALES, POTENTIAL, IDEOLOGY, DEVELOPMENT VECTOR, EFFICIENCY, RESOURCES, MARKETING

Abstract: In the article, the authors propose to consider the state of issues of competitiveness of domestic agricultural machinery products and ways to improve it. The problem of the competitiveness of agricultural machinery products is very complex and includes a large set of tasks. First of all, competitiveness involves a comparative analysis of the parameters of the products of foreign competitors and our, domestic products, which allows you to correctly set the benchmarks and movement vectors for the production of domestic products that have competitive advantages over foreign counterparts. The level of "lag" behind analogues should ultimately determine the level of costs required to eliminate this gap. Naturally, the greater the backlog, the more efforts and means are needed to overcome it. Without this kind of information, it is impossible to correctly solve the problem of increasing the competitiveness of agricultural engineering. An important point for the correct choice of the direction of development of domestic engineering in market conditions and the formation of the main prerequisites for a strategy to increase competitiveness is an objective analysis of the reasons for its loss by Russian enterprises. In technically developed countries, a proprietary product life support system is used, which assumes that all costs at the production and post-production stages are compensated by the consumer. This provides enterprises with a constant level of improvement in their actual capabilities.

Authors: Malykha Ekaterina Fedorovna, Zakarchevskii Oleg Vladimirovich, Braginets IUrii Nikolaevich